The Test of Time: How CMOs Build Enduring Brands and Businesses
In a world in which companies increasingly compete on customer experience, marketing leaders are now asked to lead the charge in translating marketing initiatives into enhanced customer engagement that drives business growth. But how many companies are truly built for success in this new era? Who are the organizations walking the talk? What are the tech innovations to pursue? We’ll explore the CMO’s role in this universe, what expertise they need to bring, where they need to be doubling down, what levers they need to pull and the metrics that will lead to future success.
The world’s top marketing leaders from a wide variety of industries join together at Forbes CMO Summit to exchange insights, enhance leadership skills, and address the challenges of today’s complex marketing landscape.